Visual marketing has never been as influential as it is now. New techniques and strategies are shaping the upcoming year, and driving marketing strategies forward to attract a broader audience. Visuals are a proven way to catch the attention - as much as 80% of social media marketers use visual content for their marketing efforts. more...
We are happy to showcase the work Doctor Idea did for the city of Elektrenai and their beautiful anniversary of the city's 60th birthday. We are so delighted with the results that decided to talk and ask some questions to Alina Kulbokiene, the Head of the General Division for the city of Elektrenai. more...
This time we are not about theory, we are about real work and practice! Doctor Idea is pleased to showcase the work which has been done for a new brand reklaminiai.lt. We just created a new branding and visual identity in a relatively short period of time. From the logo to the graphic elements, the concept we did, perfectly conveys the youthful maximalism and attitude of the founders towards innovation. more...
Christmas is a magical time when people gather together and celebrate one of the biggest holidays of the year. We buy presents, prepare food, and wait to meet our loved ones. Sounds beautiful, but not everyone is as excited about the upcoming holidays. more...
Whether you work in B2C or B2B sectors, it’s essential to appreciate your clients and take care of their needs. But with neverending tasks and deadlines, it’s challenging to find time to thank the people who are the cornerstone of your business. Attention to customers is not only about kind gestures. To understand why it’s vital to remind your clients how much you care, you have to see a bigger picture. more...
Branding design is a vital element in a company's development. Whether you're launching a new business or have an established brand, it should always be your priority. If you're still doubting, recent results show that consistent branding can increase business revenue by 23%. more...
Consumer behavior is changing faster than ever before, and marketing trends have to adapt accordingly. One of the most significant factors in today’s consumer trends is a shortening attention span. Well, it’s more of a problem, but marketers have learned how to use it and accommodate their strategies to meet transforming customer needs. more...
Modern companies recognize the impact of graphic design and try their best to hire competent designers. We can forget the times when a few flyers and mediocre website were enough to conquer the market. A powerful design campaign is a vital aspect of a company to survive and flourish. To be more specific, 60.8% of marketers declare that visuals are a sure-fire way to effective advertising. Yet when it comes to finding an experienced graphic designer, it can get challenging. more...
With a rapidly decreasing attention span, it’s essential to keep the audience reading. Visuals do the thing. Clever design can help to shape business style, public presence, the message, and most importantly, draw people’s attention. To be more specific, your clients will memorize 65% of the information given if it includes illustrations. If you still doubt the power of compelling design, then imagine this: 94% of visitors will leave a website if it has lousy graphics. It’s impossible to deny the importance of graphic design. more...
If you haven't posted your vacation photos on Instagram, have you actually been there? By all means, Instagram plays a significant part in our social lives. We eat, travel, date, work out, and everything has to appear on the social channel. Besides checking your friends' wedding photos, Instagram is also one of the leading marketing mediums. Most competent marketers focus on Instagram strategies to boost their brand awareness and thereby, sales. So if you are wondering if your business needs an account, we want to show you some benefits Instagram can bring to your company. more...
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