This blog post focuses on six common mistakes that can hurt a business's branding efforts and offers advice on how to avoid them. The post emphasizes the importance of defining a unique brand identity, maintaining consistency across different platforms, building an emotional connection with customers, balancing product focus with brand focus, adapting to changing trends and preferences, and actively seeking out and using customer feedback. By avoiding these six blunders and following these tips, businesses can create a strong brand identity, increase customer loyalty, and stand out in a competitive market. more...
When it comes to graphic design, businesses have a few options to choose from: flat-fee graphic design services, freelancers, or in-house designers. Each option has its own advantages and disadvantages, but flat-fee graphic design services have some unique benefits that make them a great choice for many businesses. In this post, we'll take a look at why choosing a flat-fee graphic design service may be the best decision for your business and give you some tips on how to make the most of this service. more...
As a business owner or marketer, increasing brand awareness is essential for attracting new customers, retaining existing ones, and building a positive reputation. Here are some effective strategies for increasing brand awareness for your business: more...
This time we decided to share a short story about Nampro. It is different because this brand is not new at all. The ones who are in the design and branding industry know how difficult might be to update/rebrand the existing brand. Why is it hard? Mostly because both entrepreneurs and customers are used to the brand, it is easily recognizable. And any redesign of their beloved brand is quite sensitive. more...
This time we are not about theory, we are about real work and practice! Doctor Idea is pleased to showcase the work which has been done for a new brand reklaminiai.lt. We just created a new branding and visual identity in a relatively short period of time. From the logo to the graphic elements, the concept we did, perfectly conveys the youthful maximalism and attitude of the founders towards innovation. more...
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