Consumer behavior is changing faster than ever before, and marketing trends have to adapt accordingly. One of the most significant factors in today’s consumer trends is a shortening attention span. Well, it’s more of a problem, but marketers have learned how to use it and accommodate their strategies to meet transforming customer needs.

The Role of Visuals in Business Development

Fast information consumption, optimized user experience, and a lot of visuals help to catch up with demanding consumers. One of the great examples is infographics. Although brands have been using this type of content for years, it’s getting more and more effective.

Infographics and data visualization are ideal for broadcasting a business’s message, catching readers’ attention, and going straight to the point. In fact, our brain processes visuals 60 000 times faster than text (source). The power of imagery and infographics is undeniable, however, a simplified message isn’t all there is for a business. In this article, we want to share five benefits of infographics for any business and brand.

Benefits of Infographics for a Business

Infographic designed by Doctor idea

Clear message

You can craft the most engaging and evocative articles, but they will never be as clear and straightforward as information design. Although it’s important to put brief data descriptions, infographics are clear and straightforward. If you aim to state your annual marketing efforts, you only need an appealing design and numbers. That’s it - everyone will get the message.

Appealing and engaging

When we open an article or a document, only a few of us struggle to read the whole thing, most of today’s users don’t bother to dig deep into given information, they scan it for essentials. So, if you give them a long-read article, chances are either people will miss some of the parts or they will skip it altogether. If you want to deliver specific information, which is difficult to comprehend or even read, try putting it into compelling graphs.

The design gives clarity and helps readers to follow up with important details. On top of that, infographics give you a chance to show your company’s branding. Although there are myriad infographics templates on the internet, you should incorporate your style. As infographics are easy to share, a lot of publications and websites use them as a source, which is great to market your business.

Infographic designed by Doctor idea

Customizable

Infographics deliver relatively a lot of information in the most simplified form possible. You can use it to recycle that content and customize it to different mediums and content styles. For example, you can make an article introducing your findings or create an eBook to illustrate the influence of the data the infographic delivers.

Another great benefit of information design is that it can be distributed across multiple media channels without many alterations. Visual content is key to Instagram, Twitter, Facebook, and even LinkedIn. Moreover, it’s easy to share and add a point, so your followers and fans can engage more with your company.

Infographic designed by Doctor idea

Expedites decision making

Infographics are an excellent way to introduce not only ideas but also to present critical business elements. It’s vital when a business needs to take action and make a decision fast. Instead of analyzing numerous pages of dull data, you get everything in one easy-to-understand sheet.

Whether you pitch your product or service to potential clients or want to make changes within the company, infographics are digestible and simple to get to the main point.

Educational

Data design can be a useful tool to educate your audience. It lets you introduce the main business takeaways without additional fuss. It’s also replacing traditional whitepapers. When you read a word whitepaper, your eyes begin to shut because it already sounds boring. But why should you go the traditional path, when a little bit of design can improve it drastically.

Infographics bridge information and entertainment, which makes them so appealing and effective when introducing your brand and educating the audience about it.

Infographic designed by Doctor idea

Visuals are taking every industry by storm. Infographics are a combination of both visuals and information, and thereby it becomes a powerful tool to enhance your business. However, graphic design and infographics go hand in hand. Information design can’t function properly without smart design choices, and if your company struggles with graphic design work, it’s essential to find professional assistance.

Remember, Doctor Idea can help you excel in visual projects and bring your business to the next level. We provide graphic design services to every level business. Give those boring numbers, and we will transform them into engaging and compelling infographics. Find out more about our plans.