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Our Blog about graphic design & marketing tips

How to Communicate Your Ideas to Graphic Designer?

More companies are outsourcing their graphic design work. This practice is often cheaper and can give a unique outlook on creative projects. The problem, however, is that project managers and team leaders struggle to communicate their ideas to designers, which leads to design flaws and wasted resources. If you’ve ever outsourced your projects, perhaps you experienced endless edits and results that don’t match your vision. more...

Business During the Pandemic: How to Adapt and Survive?

The world is facing one of the worst periods in modern history. The COVID-19 pandemic is threatening the global economy and the business state. We’re all waiting, and the more we wait, the clearer it becomes that if the business doesn’t adapt to this unfortunate new reality, it might face unfortunate consequences. The hardest hit is small and medium-sized companies, especially in the travel and service sectors. Offices are being shut down and workers sent home, often without any guarantees. more...

Upgrade Your Newsletter: 6 Ways to Make People Want to Open It

Email marketing has an evident influence on business development. It would be difficult to find a company, whether B2B or B2C, that doesn’t use newsletters to expedite sales and customer engagement. However, worth keeping in mind, that each day around 300 billion emails are being sent, which makes it challenging to stand out. more...

Nampro rebranding: from logo to further branding

This time we decided to share a short story about Nampro. It is different because this brand is not new at all. The ones who are in the design and branding industry know how difficult might be to update/rebrand the existing brand. Why is it hard? Mostly because both entrepreneurs and customers are used to the brand, it is easily recognizable. And any redesign of their beloved brand is quite sensitive. more...

Visual Marketing Trends for 2020

Visual marketing has never been as influential as it is now. New techniques and strategies are shaping the upcoming year, and driving marketing strategies forward to attract a broader audience. Visuals are a proven way to catch the attention - as much as 80% of social media marketers use visual content for their marketing efforts. more...

The city of Elektrenai and our designs for their 60th birthday

We are happy to showcase the work Doctor Idea did for the city of Elektrenai and their beautiful anniversary of the city's 60th birthday. We are so delighted with the results that decided to talk and ask some questions to Alina Kulbokiene, the Head of the General Division for the city of Elektrenai. more...

Reklaminiai - from logo to further branding

This time we are not about theory, we are about real work and practice! Doctor Idea is pleased to showcase the work which has been done for a new brand reklaminiai.lt. We just created a new branding and visual identity in a relatively short period of time. From the logo to the graphic elements, the concept we did, perfectly conveys the youthful maximalism and attitude of the founders towards innovation. more...

It's Time to Prepare Your Business for Christmas

Christmas is a magical time when people gather together and celebrate one of the biggest holidays of the year. We buy presents, prepare food, and wait to meet our loved ones. Sounds beautiful, but not everyone is as excited about the upcoming holidays. more...

Show Your Appreciation: 5 Ways to Thank Your Clients

Whether you work in B2C or B2B sectors, it’s essential to appreciate your clients and take care of their needs. But with neverending tasks and deadlines, it’s challenging to find time to thank the people who are the cornerstone of your business. Attention to customers is not only about kind gestures. To understand why it’s vital to remind your clients how much you care, you have to see a bigger picture. more...

7 Steps to a Powerful Branding Design

Branding design is a vital element in a company's development. Whether you're launching a new business or have an established brand, it should always be your priority. If you're still doubting, recent results show that consistent branding can increase business revenue by 23%. more...

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