This blog post focuses on six common mistakes that can hurt a business's branding efforts and offers advice on how to avoid them. The post emphasizes the importance of defining a unique brand identity, maintaining consistency across different platforms, building an emotional connection with customers, balancing product focus with brand focus, adapting to changing trends and preferences, and actively seeking out and using customer feedback. By avoiding these six blunders and following these tips, businesses can create a strong brand identity, increase customer loyalty, and stand out in a competitive market. more...
When it comes to graphic design, businesses have a few options to choose from: flat-fee graphic design services, freelancers, or in-house designers. Each option has its own advantages and disadvantages, but flat-fee graphic design services have some unique benefits that make them a great choice for many businesses. In this post, we'll take a look at why choosing a flat-fee graphic design service may be the best decision for your business and give you some tips on how to make the most of this service. more...
As a business owner or marketer, increasing brand awareness is essential for attracting new customers, retaining existing ones, and building a positive reputation. Here are some effective strategies for increasing brand awareness for your business: more...
<p><span style="font-size:14px">More companies are outsourcing their graphic design work. This practice is often cheaper and can give a unique outlook on creative projects. The problem, however, is that project managers and team leaders struggle to communicate their ideas to designers, which leads to design flaws and wasted resources. If you’ve ever outsourced your projects, perhaps you experienced endless edits and results that don’t match your vision.</span></p> more...
The world is facing one of the worst periods in modern history. The COVID-19 pandemic is threatening the global economy and the business state. We’re all waiting, and the more we wait, the clearer it becomes that if the business doesn’t adapt to this unfortunate new reality, it might face unfortunate consequences. The hardest hit is small and medium-sized companies, especially in the travel and service sectors. Offices are being shut down and workers sent home, often without any guarantees. more...
Email marketing has an evident influence on business development. It would be difficult to find a company, whether B2B or B2C, that doesn’t use newsletters to expedite sales and customer engagement. However, worth keeping in mind, that each day around 300 billion emails are being sent, which makes it challenging to stand out. more...
This time we decided to share a short story about Nampro. It is different because this brand is not new at all. The ones who are in the design and branding industry know how difficult might be to update/rebrand the existing brand. Why is it hard? Mostly because both entrepreneurs and customers are used to the brand, it is easily recognizable. And any redesign of their beloved brand is quite sensitive. more...
Visual marketing has never been as influential as it is now. New techniques and strategies are shaping the upcoming year, and driving marketing strategies forward to attract a broader audience. Visuals are a proven way to catch the attention - as much as 80% of social media marketers use visual content for their marketing efforts. more...
We are happy to showcase the work Doctor Idea did for the city of Elektrenai and their beautiful anniversary of the city's 60th birthday. We are so delighted with the results that decided to talk and ask some questions to Alina Kulbokiene, the Head of the General Division for the city of Elektrenai. more...
This time we are not about theory, we are about real work and practice! Doctor Idea is pleased to showcase the work which has been done for a new brand reklaminiai.lt. We just created a new branding and visual identity in a relatively short period of time. From the logo to the graphic elements, the concept we did, perfectly conveys the youthful maximalism and attitude of the founders towards innovation. more...
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