This blog post focuses on six common mistakes that can hurt a business's branding efforts and offers advice on how to avoid them. The post emphasizes the importance of defining a unique brand identity, maintaining consistency across different platforms, building an emotional connection with customers, balancing product focus with brand focus, adapting to changing trends and preferences, and actively seeking out and using customer feedback. By avoiding these six blunders and following these tips, businesses can create a strong brand identity, increase customer loyalty, and stand out in a competitive market. more...
As a business owner or marketer, increasing brand awareness is essential for attracting new customers, retaining existing ones, and building a positive reputation. Here are some effective strategies for increasing brand awareness for your business: more...
We are happy to showcase the work Doctor Idea did for the city of Elektrenai and their beautiful anniversary of the city's 60th birthday. We are so delighted with the results that decided to talk and ask some questions to Alina Kulbokiene, the Head of the General Division for the city of Elektrenai. more...
This time we are not about theory, we are about real work and practice! Doctor Idea is pleased to showcase the work which has been done for a new brand reklaminiai.lt. We just created a new branding and visual identity in a relatively short period of time. From the logo to the graphic elements, the concept we did, perfectly conveys the youthful maximalism and attitude of the founders towards innovation. more...
Branding design is a vital element in a company's development. Whether you're launching a new business or have an established brand, it should always be your priority. If you're still doubting, recent results show that consistent branding can increase business revenue by 23%. more...
Consumer behavior is changing faster than ever before, and marketing trends have to adapt accordingly. One of the most significant factors in today’s consumer trends is a shortening attention span. Well, it’s more of a problem, but marketers have learned how to use it and accommodate their strategies to meet transforming customer needs. more...
Modern companies recognize the impact of graphic design and try their best to hire competent designers. We can forget the times when a few flyers and mediocre website were enough to conquer the market. A powerful design campaign is a vital aspect of a company to survive and flourish. To be more specific, 60.8% of marketers declare that visuals are a sure-fire way to effective advertising. Yet when it comes to finding an experienced graphic designer, it can get challenging. more...
With a rapidly decreasing attention span, it’s essential to keep the audience reading. Visuals do the thing. Clever design can help to shape business style, public presence, the message, and most importantly, draw people’s attention. To be more specific, your clients will memorize 65% of the information given if it includes illustrations. If you still doubt the power of compelling design, then imagine this: 94% of visitors will leave a website if it has lousy graphics. It’s impossible to deny the importance of graphic design. more...
We live in a visual age when things don’t exist if they cannot be seen. That being said, even small local brands acknowledge the role of design for their business. It gives a needed exposure, increases brand awareness, and helps consumers to memorize your service better. Also, you stand out from competitors and more amateur counterparts. more...
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