A website is like your business card; it serves as one of the leading digital marketing channels. It’s almost impossible to find a company without a site. Therefore, it gets harder to stand out and make an audience to notice your brand. A professionally built website has many features: it represents your business and attracts new customers. However, without an appealing design, it would be impossible to attain these goals.
Engaging design is not only stunning images, but it’s also a way to communicate with your clients and attract new ones. Nonetheless, as everything in the world, website design is changing with the blink of an eye. So, if you want to be your clients’ first choice, then it’s essential to follow up with the latest trends and updates from the creative world. In this article, we want to disclose some of the main aspects of a website design which you should take into account if you wish your website to win the internet.
Regardless of what your company offers, it’s recommended to keep the site simple and easy to comprehend. We understand that sometimes you want to show all the benefits of your service and stand out from competitors, but the crowded and chaotic design is not a choice. Why so? It’s always better to have all pages reachable within one button. It does not only ease your visitor’s journey to the product or service but also works better for search engine rankings. Our tip is to always look through the eyes of a customer. Check if you can easily find about us page, links to social media channels, and a contact page. That will help to lower the bounce rate and convert visitors to customers.
The latest studies show that more than half of internet users browse using mobile devices. That means if your website is not adapted to mobile version you are risking to lose more than half of potential customers. Nevertheless, mobile usability is necessary to rank high on search engines. These systems work to make sure that websites bring value to users and if a website doesn’t serve 50% of users, then there’s a problem.
To avoid this unfortunate scenario, use trusted website building platforms. Platforms like WordPress, WIX, Joomla automatically adapt your website’s design to mobile devices. However, don’t forget to occasionally check for bugs and test the site on different devices and search engines.
Have you ever visited a website an felt like you’ve seen it before? Perhaps it’s because many companies, especially new ones, use free stock photos and illustrations. There’s nothing bad with those photos: the quality is good, and they look professional, but again, some other company is using the same images. Thus, when a user visits such a website, it creates the feeling that a brand is not investing in user experience. Therefore, it’s always recommended to choose professional photographers’ work and have photos that could only be found on your website.
Additionally, to save some money, many newcomers, choose free website templates. They might look beautiful, but again, it shows the lack of investment in user experience. People visit tens of websites per day, so it’s not a surprise that your potential customers visited a similar-looking site just a few moments ago.
Many new designers try to use every empty millimeter on a website and load it with information or illustrations. However, The Daily Egg experts suggest avoiding overcrowded compositions. Not to mention, too colorful photos and non-compliant fonts distract visitors, and it might result in them leaving the site. While on the other hand, white space between paragraphs, images, and other important details increases users’ concentration and thereby expedites conversion rates.
Every website has a goal to encourage a user to take on some action. It can be to subscribe to a newsletter, read another blog post, or order a product. If you choose the right tools to incorporate CTA (call to action) buttons, then it won’t only attract visitors attention but also motivate them to take a further step. To make CTA’s work, it’s recommended to pick a visible space on a page. Also, use different fonts, visualizations, and colors. That will help to drag customers attention and ease their journey to your product or service.