This blog post focuses on six common mistakes that can hurt a business's branding efforts and offers advice on how to avoid them. The post emphasizes the importance of defining a unique brand identity, maintaining consistency across different platforms, building an emotional connection with customers, balancing product focus with brand focus, adapting to changing trends and preferences, and actively seeking out and using customer feedback. By avoiding these six blunders and following these tips, businesses can create a strong brand identity, increase customer loyalty, and stand out in a competitive market. more...
As a business owner or marketer, increasing brand awareness is essential for attracting new customers, retaining existing ones, and building a positive reputation. Here are some effective strategies for increasing brand awareness for your business: more...
<p><span style="font-size:14px">More companies are outsourcing their graphic design work. This practice is often cheaper and can give a unique outlook on creative projects. The problem, however, is that project managers and team leaders struggle to communicate their ideas to designers, which leads to design flaws and wasted resources. If you’ve ever outsourced your projects, perhaps you experienced endless edits and results that don’t match your vision.</span></p> more...
The world is facing one of the worst periods in modern history. The COVID-19 pandemic is threatening the global economy and the business state. We’re all waiting, and the more we wait, the clearer it becomes that if the business doesn’t adapt to this unfortunate new reality, it might face unfortunate consequences. The hardest hit is small and medium-sized companies, especially in the travel and service sectors. Offices are being shut down and workers sent home, often without any guarantees. more...
Christmas is a magical time when people gather together and celebrate one of the biggest holidays of the year. We buy presents, prepare food, and wait to meet our loved ones. Sounds beautiful, but not everyone is as excited about the upcoming holidays. more...
Whether you work in B2C or B2B sectors, it’s essential to appreciate your clients and take care of their needs. But with neverending tasks and deadlines, it’s challenging to find time to thank the people who are the cornerstone of your business. Attention to customers is not only about kind gestures. To understand why it’s vital to remind your clients how much you care, you have to see a bigger picture. more...
We live in a visual age when things don’t exist if they cannot be seen. That being said, even small local brands acknowledge the role of design for their business. It gives a needed exposure, increases brand awareness, and helps consumers to memorize your service better. Also, you stand out from competitors and more amateur counterparts. more...
Online presence is vital to survive in today’s digital age. Without professional representation, there’s a high chance that all your hard work won’t meet your goals and the website will fail. However, if you invest in an experienced team of web developers and designers your site will thrive and generate potential customers consistently. Therefore, try the tips mentioned above and make your website more user-friendly. more...
Although it’s already the middle of 2019, it’s always good to keep an eye on updates and the latest graphic design trends. As we live in colorful and erratic times, it gets more challenging to satisfy hungry customer’s eyes. We know that graphic design trends are like the weather, and in this year, a wind of change brought more colors, unspeakable shapes, and futuristic techniques. more...
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